JUST DAYS after a multinational company restarted its milk campaign for school children, another firm is pushing its milk brand aimed mainly at women.
Unlike men, women are more prone to osteoporosis, a condition that results from low bone density that can result in painful fractures.
To get their message across, Anlene recently held a press conference where guests first underwent a bone density test before they were led to their seats. The test that took less than 10 minutes involved slipping off one’s footwear and placing one’s sole on a contraption that measures bone health with almost 100% accuracy. (Full disclosure: I was in the low risk group meaning there was very little chance of my developing osteoporosis.)
Osteoporosis, however, is not an overnight affliction. In fact, it doesn’t happen over a year. It builds up slowly, without any symptoms, over years of neglecting bone health before finally cracking.
To prevent this, women (and men) are advised to eat a healthy diet rich in essential bone nutrients; exercise daily and take part in weight bearing exercises; limit or avoid altogether smoking, alcohol and caffeine intake; have regular bone checks; and consult a doctor.
Milk, especially one like Anlene that contains Nano-Calcium, is likewise recommended. Nano-Calcium is more than a hundred times smaller than normal calcium allowing for better absorption.
The National Institutes of Health Consensus Conference on Osteoporosis recommends 750 mg of calcium a day for women below 50, and 800 mg for pre-menopausal and post-menopausal women. One glass of Anlene has the calcium equivalent of two glasses of regular milk.
Healthy options
Making healthier choices when it comes to one’s diet and exercising daily are not exactly groundbreaking ideas if one wants to lead a long and healthy life.
As Dr. Leilani Mercado-Asis, president of the Osteoporosis Society of the Philippines Foundation Inc. (OSPFI) said, prevention is the best cure.
"By drinking milk and acquiring these healthy habits, you can strengthen your bones over time, and rely on that strength when the time comes," Ms. Asis said.
The doctor added that milk drinkers should include Vitamin D whether in capsule form or by going under the sun for a few minutes daily.
"Vitamin D allows bones to receive the calcium," Ms. Asis said.
The event was also the venue for the introduction of Anlene’s newest celebrity endorser, former beauty queen Charlene Gonzalez who appears in the commercial that began airing recently on local TV.
"You really have to take care of yourself," Ms. Gonzalez said.
"For the women, if they are happy with their current state, why not experience that for the rest of their life? Get that Anlene habit," she added. — Click this link to read original complete articlehttp://www.bworldonline.com/Weekender100909/main.php?id=health2
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